![]() You can think of them as two different sides of the same coin. What’s the difference between a content writer and a copywriter?Ī copywriter usually writes to persuade someone to buy.Ī content writer usually writes to educate, inform, and entertain. content writing for your business, this article will help you understand the key differences. So instead of complicated attribution models, I prefer to ask people why they bought.įor example, when I asked a recent group of customers what pushed them to invest in one of our programs, I noticed a lot of them cited out video content.Are you confused about the difference between copywriting and content writing? Don’t worry you’re not alone!īoth types of writers use words used online and offline to help people better understand what a business does and help to grow the interest in a product or service. What content do you attribute that sale to? The YouTube video? The newsletter? It’s impossible to say. And a few days later, they open your email on their phone.Īnd a few weeks after that, they make a purchase. Then, a few days later, sign up for your newsletter at work. Someone might first watch one of your YouTube videos. Yes, there are tools out there (like Google Analytics) that can help you draw a line between a specific post and a new customer.īut in reality, most customer journeys are messy, complicated and hard to track. The only tricky part is that it’s hard to tie your content marketing efforts to sales. This is the uber metric that helps you figure out if your content is working over the long term. And if you see people signing up for your email newsletter, you can consider that a really good sign. So I recommend adding signup forms to your site. That’s because your email list gives you an opportunity to communicate with your audience… even after they’ve left your website. On the other hand, as we talked about earlier, Top of the Funnel content probably isn’t going to convert right away. But if those folks just scan your content and bounce, your content didn’t do its job. It’s one thing to bring a bunch of people to your website. Which helps our open rates stay high even as our email list grows. We have a process for creating newsletter content, spell-checking, and scheduling it to go out at the right time. The key is to have a process in place that anyone on your team can follow.įor example, our #1 promotional channel is our email newsletter.įrom sending out hundreds of newsletters, we don’t need to wonder what to write, what to send and when to send it. It’s tricky to scale promotion (especially outreach). Scale PromotionĬontent promotion might be the most underrated part of the content marketing process. Instead of one person doing everything, communication needs to flow between editing, design, coding and writing. Our CTO does final quality control on the post before it goes live.Our admin proofreads the post for spelling and grammar.A designer takes screenshots and creates visuals.A freelancer we work with finds topics and keywords.If you’re just starting out with content marketing, chances are you have one person on your team that finds topics, does keyword research, writes the post, and edits it before it goes live.īut to grow and scale, you need multiple people working on every piece of content that you create.įor example, a single post on our blog is the result of at least 5 people: Best Backlink Checkers Discover best practices, get insights.10 Awesome Link Building Tools See which tools are worth it in 2023.Best Keyword Research Tools for SEO Discover best practices, get insights.Best Free & Paid SEO Tools We tested and reviewed 177+ free and paid tools.SEO Content Techniques to rank #1 in Google.Blog SEO Learn how to optimize your blog for search engines.Copywriting Discover best practices, get insights.Content Writing Tips, strategies and advanced techniques.What are Backlinks? Backlinks still play an important role. ![]() Link Building Strategies Learn how to build powerful backlinks with 170+ strategies.How to Get High Quality Backlinks 7 proven strategies for building high quality backlinks.Link Building for SEO An in-depth guide, complete with case studies. ![]() ![]() What Is SEO? For people that are new to search engine optimization.On-Page SEO Optimize for UX, bounce rate, search intent, and more.Technical SEO Technical SEO is still SUPER important in 2023. ![]()
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